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Research papers

The future consumer

This presentation takes a look at the possible future of online research by exploring how the co-creative process and online qualitative research methodologies have evolved, becoming ideally placed to have a major contribution to future innovations...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Darren Lewis, Koen van der Wal
Company: MetrixLab
October 29, 2009
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Citation

Lewis and van der Wal (2009a, October 29). The future consumer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-consumer


Research papers

Digital consumer connections

Online communities offer many opportunities to involve consumers in the daily business of the marketer, and to use them as a source of inspiration instead of evaluation.In this paper, we will present a case study for Unilever's Rama Cremefine brand...

Catalogue: Qualitative 2007
Authors: Barbara du Perron, Anja Kischkat
Companies: MetrixLab, Unilever
November 12, 2007
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Citation

du Perron and Kischkat (2007a, November 12). Digital consumer connections. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/digital-consumer-connections


Research papers

Beyond online advertising

The overall objective of the paper is to share the results of over five years long analysis of leading consumer websites that demonstrates how many leading brands have underutilized the marketing capacity of their websites. Through actual metrics the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Laurent Florès
Company: MetrixLab
June 20, 2005
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Citation

Florès, L. (2005a, June 20). Beyond online advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-online-advertising